(Script for an audio-video project that promotes CAR as an investment
                           destination)
                            
                           In the islands of the Philippines, there exist a different
                           kind of destination, one that boasts of cool crisp weather, mist shrouded peaks and verdant valleys. 
                            
                           This is the Cordillera Administrative Region, named after the majestic
                           Cordillera Mountain Range that rings its
                           provinces and is located in the Country’s Northern Island of Luzon.
                            
                           ..its rugged terrain and breath-taking topography have been home to the
                           sturdy and industrious mountain people for thousands of years, while its climate has bred an equally unique culture distinct
                           from that of the country’s lowland colonized regions.   
                            
                           The six provinces that make up the region are Abra, Benguet, Ifugao,
                           the Mountain Province,
                           Kalinga and Apayao.
                            
                           The region’s center is the vibrant mountain city of Baguio,
                           officially known as the Summer Capital of the Philippines.  
                            
                           CAR’s vision for a sustainable future is anchored on the continuing
                           development of key focus areas providing vast investment opportunities. 
                            
                           (I. Greens and Ornamental Grocers)
                           Known as the salad bowl of the Philippines, the Cordillera is a rich source of fresh fruits and vegetables. 
                            
                           Strawberries from Benguet, mangoes from Abra, coffee and citrus fruits
                           from Kalinga, cassava from Apayao, highland vegetables from Ifugao and Mt. Province and other crops rarely found anywhere
                           else in the country are easily grown in this region, thanks to its temperate climate and fertile soil.  
                            
                           When fully cultivated, the vast agricultural lands of Kalinga and Apayao
                           can substantially contribute to the rice supply of the entire country.
                            
                           Fresh produce grown in the region are available at the vegetable trading
                           post of La Trinidad in Benguet….a vital transshipment point where goods are sold, transported and distributed to markets
                           nationwide. 
                            
                           Opportunities in agriculture and agribusiness abound and investments
                           are welcome in food processing, packaging and other post harvest services and facilities. 
                            
                           Other industries with enticing prospects are cut-flower, organically
                           grown rice and processed fruits.
                            
                           (II. Physical Integration)
                            
                           Two main thoroughfares spanning its circumference service the Cordillera
                           from Manila.  The
                           Maharlika highway is situated along the region’s eastern portion, while the Manila
                           North road is at its western side.  
                           A network of roads and bridges spans mountains and rivers to interconnect
                           the provinces.
                            
                           Air transportation facilities within and nearby the Cordillera region
                           have world-class potential.  The Loakan
                           Airport in Baguio City receives a number of tourists and businessmen. 
                           
                           Several tourism related airports also service the region; namely: The
                           Laoag International Airport in Ilocos Norte, San Fernando Airport in La Union, Bagabag Airport in Nueva Vizcaya, Cauayan Airport
                           in Isabela, and  Cagayan’s Tuguegarao Airport.
                            
                           Flying time to nearby Asian countries such as China,
                           Japan, Korea and Singapore are less than three and a half hours.  
                             
                           International sealanes have access to North Luzon through the base port
                           in Poro Point in San Fernando City, La Union, the Salomague Port in Ilocos Sur, and the Currimao sea port in Ilocos Norte.
                           
                            
                           Three other sea ports complement 
                           these to further enhance trade.  These are the Sual sea port in Pangasinan,
                           the Palanan port in Isabela, and Port Irene in Sta. Ana, Cagayan.
                            
                           The Cordillera Roads Improvement Project (CRIP) is designed to connect
                           Metro Baguio with the region’s provincial capitals and
                           other key growth areas via an efficient and year-round transportation network.  Modern
                           telecommunication and information technology services are widely available in urban and rural areas.  
                           Mobile phones are the most applicable communications facility in this
                           mountainous region.  Investments in the modernization of transportation, information
                           technology and communication services are equally attractive, due to increasing demand.
                            
                           (III. Energy Producer)
                           The Province
                           of Benguet is home to two major hydroelectric facilities, the Ambuklao
                           and Binga Dams.  In addition, the Cordillera watershed is a significant water
                           source to the San Roque, Magat, and Chico River
                           Dams.  Also, site-specific 
                           mini-hydro projects provide clean power to remote areas.
                            
                           Thanks to the Build-Operate-Transfer Law, the doors have been opened
                           for private sector participation in small-scale hydro-power projects as well as other alternative energy sources which have
                           been earmarked for development. 
                            
                           (IV. Knowledge-based Industries and Agri-Industrial
                           Activities)
                           The region has focused on light to medium manufacturing industries which
                           are environment-friendly and preserve age-old practices and traditional means of livelihood. Textile weaving is common throughout
                           the region.  Each province has specialized industry focus such as bamboo-based
                           industries in Abra, winemaking in Mountain Province,
                           silver jewelry in Baguio, fruits and vegetables in Benguet,
                           Ifugao’s gifts, toys and housewares, coffee in Kalinga and wood furnishings in Apayao. 
                           
                           The Philippine Economic Zone Authority or PEZA in Baguio City is an ideal location for modern
                           light-to-medium industries.  It is host to international  companies such as Texas Instruments,
                           Moog Controls, and Clientlogic. The site boasts of excellent services and  comfortable
                           working environment for business operations.
                            
                            
                           In addition to the PEZA, CAR makes available to locators the 34-hectare
                           former CRC, or Cellophil Resources Corporation site in Barangay Gaddani, Tayum, Abra, which was converted as the region’s
                           second economic zone. The CRC is a mere 8 kilometers from Bangued, Abra’s capital town.
                            
                           These two economic zones offer tax exemptions, training cost deductions
                           and other attractive incentives to interested locators comparable with those of neighboring South East Asian Countries.
                            
                           (V. Prime Educational Center)
                            
                           A highly trainable English speaking and educated work force is easily
                           available in the region. Baguio City is known as the Educational Center North of Manila, hosting world-class learning institutions
                           like the Philippine Military Academy and
                           Brent International
                           School. 
                            
                           Various colleges and universities  
                           offer different fields catering to the needs of industries.  Likewise,
                           technical and vocational schools abound as a rich source of skilled manpower. 
                             
                           (VI. Watershed Cradle and Balanced Ecosystem
                           Model)
                           As a vital watershed in Northern Philippines,
                           the Cordillera strives to become a model of development that does not compromise the health of the ecosystem. As it develops,
                           the region relies on its rich indigenous practices to promote sustainable development.
                            
                           Two major mining companies have pioneered and continue to operate in
                           the area producing gold, silver and copper, proof that the mountainous  topography
                           is rich in mineral resources.  
                           Other areas remain untapped, waiting for prospective investors to explore
                           vast opportunities in this sector. 
                            
                           (VII. Ecotourism Destination)
                            
                           The thrust of the tourism sector is to preserve, conserve and enhance
                           the Cordillera’s natural environment and rich cultural heritage. 
                            
                           The Cordillera Region is home to the world famous Ifugao rice terraces,
                           honored by UNESCO as a world heritage site and which stands today as a monument of the people’s will and ingenuity.  
                            
                           Popular tourism spots such as Baguio and
                           Banaue are supplemented by other destinations such as the lush vegetation of Mt.
                           Data, mystical Mt. Pulag,
                           and the picturesque town of Sagada, with its awesome caves
                           and quaint hanging coffins. 
                            
                           Interesting tourism activities include: playing golf; spelunking; mountain
                           and rock climbing, mountain biking and white water rafting.
                            
                           Annual indigenous festivals open to both local and foreign tourists are:
                           Panagbenga of Baguio, Adivay of Benguet, Lang-ay of Mt.
                           Province, Imbayah of Ifugao, Kalinga’s Ullalim; Padaya ti Apayao
                           and Arya Abra.
                            
                           Hotels, restaurants and other facilities are available providing ideal
                           locations for local and international conferences and conventions.  
                            
                           (VIII. Social Development)
                           The region has developed competencies and specialization in the area
                           of health services, comparable with those of highly-urbanized areas.
                            
                           Other hospitals, diagnostic centers and laboratories are sprouting in
                           the city providing modern and traditional health services and facilities catering to the demand for medical tourism.
                            
                           Conclusion….
                            
                           These competitive advantages have established the region as a major investment
                           hub in Northern Philippines.  
                            
                           With its strategic location and close proximity to vast East Asian markets
                           like Japan, South Korea, Taiwan, Hongkong, China and other Southeast Asian neighbors, the Cordillera offers local and foreign
                           investors as well as every visitor endless opportunities, unique discoveries and an unforgettable lifetime experience.  
                            
                           The Cordillera Administrative Region….,…unique and unbeatable
                           combination of magnificent beauty and opportunities…………welcome to this extraordinary destination.
                            
                           (lifted from the RDC-CAR AVP files)